After almost 5 years as Marketing Director Simon M. Eder starts his new role as Managing Director at PENTATONE:
“We have achieved a lot over the last years and it is my goal to keep on innovating our label further – together with our team and artists. Labels simply can’t operate anymore as some decades ago and have to redefine their role in the music market, which has changed fundamentally. We have to rethink completely how we work with artists on projects and how we bring the music to the market and to the ears of the classical music listener,” states Eder.
“But rather than seeing the changing market as a threat it is has proven for us to be a very big opportunity; 2017 was an exciting year for us; it started with Grammy Awards for The Ghost of Versailles from our American Opera Series and many more awards followed throughout the year. I am also very happy that we could welcome Magdalena Kožená and Pierre-Laurent Aimard recently to our label. I can reveal already now that more signing announcements are going to follow over the next months.”